Real results for real Leaders who took two minutes.
I thought our discounting problem was a pricing issue. Two minutes told me it was a value conversation problem we had been ignoring for years.
Chris M.
VP of Sales, Industrial Mfg.
I expected a generic quiz. What I got was the most honest assessment of our value gap I have ever seen in 20 years of leading sales teams.
Katherine P.
SVP, Professional Services
Elevate Your Value. Close with Confidence.
Your score across these three categories will show you what it takes to escape the commoditization trap, win more deals on the strength of your value, and stop discounting.
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Value and Differentiation
58% of B2B buyers say sales professionals fail to differentiate their offerings. When buyers cannot see why you are different, price becomes the only thing left to compare. Harvard Business Review, 202
Business Case Strength
Suppliers who provide quantified outcome evidence tied to strategic goals increase a buyer's likelihood of completing a high-quality deal by up to 3x. Gartner, The New B2B Buying Journey
Price Defense Discipline
Sales professionals close three times more deals at quarter end with discounting. That pattern is not a pricing problem. It is a value conversation that ended too early. Richardson 2025 Selling Challenges Research Study